Micro-mobility data, anywhere.

Active transport data is crucial for securing capital and operational funding
for new infrastructure projects that support global emission targets, the quest for more livable cities, and the pursuit of better health outcomes.
High quality, complete data deliver real-life evidence for investment, informing us how much space we allocate to each mode and what to build.

Countculture - empowering sustainable transport

Collecting active transport data is complex.
Our low power Count Pod sensor and unique software creates
new solutions to solve a variety of common problems that
traditional technology can’t deliver…

How we solve common data problems

INACCURATE COUNTS
AI and background subtraction algorithms remove data inaccuracies
due to sunlight,shadowing,
and variable lighting.
DATA LOSS
Automated alarms, proactive remote
monitoring, sensor storage, and data backfilling ensures continuous data collection across variable network conditions such as 4G,
network outages.
INSTALLATION COST
Low-power Count Pod devices
with solar power options
reduce deployment costs
and expand monitoring capabilities.
MAINTENANCE
Reduce operational costs with
remote sensor updates and support
that eliminate the need
for on-site maintenance.
ACCESSIBILITY
Ensure cycleways are accessible
for vulnerable users
by delivering demographic data,
and micro-mobility classifications
beyond basic count data.
WEATHER
Integrated dashboard overlays
of temperature and rainfall
provide context for data variations,
when active transport modes
are influenced by weather conditions.
AI TRAINING
Our BSG algorithms self-adjust with
seasonal changes, reducing the need
for ongoing training that other
Neural Network AI technology requires.
SAFETY
Ensure increased safety with the ability
to deliver data beyond basic counting
such as near-miss incidents
and speed data.
COVERAGE
Using networked sensors
and creating multiple counting sones
across large areas such as intersections
reduces cost and deployment complexity.
Our system provides acccurate micro-mobility data that supports capital infrastructure projects and operational programmes to support pedestrian and cyclist growth.
Tania M, Heart of the City 

Countculture is a micro-mobility monitoring system that combines advanced low power edge AI sensors, cloud-based datamart, API and dashboards, to provide near real-time and historical data on pedestrians and micro-mobility devices.

The system represents over 25 years of applied investment in proven computer vision techniques and modern AI approaches, to deliver people, micro-mobility and vehicle insights, to government and private sector organisations.

Countculture developed the world’s first people counting system utilising computervision and has deployed thousands of sensors globally.

AUCKLAND CBD WATERFRONT
Queen Street / Customs Street

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

The key measurement to a city’s success is how many people there are.
Tania M, Heart of the City 
AUCKLAND CBD WATERFRONT
Queen Street / Customs Street

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

Our solution offers a variety of system capabilities and counting features, other systems can't..
Tania M, Heart of the City 
Accurate Counts

The system tracks an object’s full trajectory within the sensor’s field of view. The object is counted and classified as it moves in through the counting zone; multiple counting zones can be drawn within the field of view from one sensor.

Classified Counts

The system has been trained for pedestrian and micro-mobility device classification, including pedestrians, groups of pedestrians, number of people within a group, bikes, E-scooters, (public & private) and on-road vehicles.

Speed Data

The system provides the average speed of each device as it moves through a counting zone. This data includes safety insights for cyclists and E-scooters interacting with pedestrians across shared spaces.

Zone Population

The system has highly accurate zone population capability to provide data on the population of micro-mobility users within a zone.  

Count Once

In some locations where counts are needed, repeated back and forward movement can generate over counting. Careful sensor placement nad multiple crossing elimination (MXE) can prevent the back and forward movement from generating extra counts.

AUCKLAND CBD WATERFRONT
Queen Street / Customs Street

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

We ensure continuous sensor accuracy with daily image checks and proactive maintenance.
Tania M, Heart of the City 
Accuracy Audit

During the sensor setup phase Countculture remotely collects video that is analysed through a software observed, and physical count. The system is tuned until our accuracy standard is 98% with 100 counts. This ensures clients have confidence in the data to make significant business decisions relating to their cities.

Proactive Maintenance

We monitor proactively, troubleshoot, and correct sensor issues caused by environmental conditions at sites before problems occur. We provide the most comprehensive monitoring support available on the market.

Daily Image Checks

We collect images from each sensor daily and perform checks for environmental changes that may effect sensor accuracy. Our support team is alerted to rectify any issue before count accuracy is impacted.

Data Back Filling

If a sensor loses connection due to power being turned off or a hardware failure, Countculture support will be alerted to troubleshoot the issue. A data backfill will ensure the reporting is accurate.

AUCKLAND CBD WATERFRONT
Queen Street / Customs Street

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

26th July_8-9am: 616 people walked to work_93 people cycled / scootered to work_

Download our product brochure to learn more

Read case studies about how councils, governments and private sector organisations are already utilising our micro-mobility monitoring system and modern AI approaches to deliver highly accurate micro-mobility insights

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Read more about our clients success stories

Twenty-five years in business, delivering world-leading innovative computer vision and data analytics products
to global Blue Chip, Enterprise, and Public Sector Organisations.

Need accurate micro-mobility data? let's talk