There's a lot of transformation happening in Auckland City. Public and private sector investment, there's a lot of growth. There is a couple of hundred thousand people who live, work, and visit the area. That number of people in the city is a measurement of Auckland's success. How do we measure it? Pedestrian count systems. Having a Countculture pedestrian count systems in place in public spaces, is invaluable. The system helps us really understand where people are and how many people are here. Heart of the City is a city center business association here to ensure that we have a fabulous, successful city centre. When we set out on this journey, the city was under significant change and we really had clear driver to get more accurate data. We didn't want to rely on literally someone going out on the road and counting manually over a half an hour period.